While times are tough, online advertising spend has increased “Online advertising is surpassing $1.7 billion for the 2008 calendar year, representing an increase of $364.25 million or 27% year-on-year growth according to figures released today by IAB”. Clickfind is the first Australian business directory to help fellow Australians out in a time of need by [...]
Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory - the USP - can be helpful to you.
The USP, or unique selling proposition, formula was developed [...]
Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your market finds credible and appealing.
For example, one of our clients sells a wide range of doors and home hardware to the public through shops. We wanted to find out what the right [...]